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Testing times for MySpace
News Corp paid $580 million in 2005 to acquire MySpace, which was then at the forefront of the social networking wave. Rupert Murdoch’s investment looked like it was going to pay off big when in 2006,...
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A/B Testing a Square Peg into a Round Hole
A/B Testing a Square Peg into a Round Hole Ever walked into a shoe store and asked the sales person to help you find a shoe with the exact fitting. Did you get exactly what you were looking for – or...
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Local Commerce: Moving Beyond SEO
A friend in the photography business once asked for advice on SEO for a new website he was planning to launch. I gave him suggestions for implementing search engine friendly site layout, page...
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Leveraging the Crowds in the Clouds
Attention has been riveted on the crowd-buying behemoth Groupon and its ever-increasing tribe of copycats such as LivingSocial, SocialBuy, CrowdSprout, and even the hilarious parody site Nopuorg....
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Don’t Treat Agile Like Mini-Waterfalls
Attended a meetup recently where the gentleman seated to my left complained about the futility of following the Agile methodology. Turns out, he was Director of QA at a company in the healthcare space,...
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f-commerce gets off the block
Developers recently welcomed the announcement from Facebook allowing iFrame Tabs for Pages, hoping to overcome the limitations of FBML and the inability to integrate analytics across their web...
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When you hear hoofbeats
When you hear hoofbeats, do you assume you will see a horse, a commonly encountered animal, or do you think it might be a zebra, an exotic black and white striped creature that most of us read about...
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Speed of iteration prevails
FC Barcelona just wrapped up a 3-1 win over Manchester United to come out on top of the UEFA soccer league. Watching the match brought home the fact that speed, persistence, and teamwork usually...
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5 situations in which to avoid refactoring
As software products evolve and grow, code gets harder to maintain and extend and if you have dealt with turnover in resources, you end up with a range of coding practices and quality. It is common to...
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6 Tips for Conducting Successful Online Qualitative Research
Online qualitative research still generates skepticism and while much of the world is migrating online, a significant proportion of researchers prefer the comfort of traditional face-to-face focus...
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The 5 Questions of Digital Marketing Optimization
From predictive analysis to evolutionary algorithms, a full range of optimization solutions are emerging in the digital marketing and advertising arena. Between advertisers (who want to reach...
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Build. Test. Learn. Repeat.
If your digital business is not following this mantra, then it should be. While every business starts with great ideas and talented individuals, there are countless stories of startups and products...
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